Federal Marketing Forum
Guide Through The Purchasing Maze
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The U.S. Federal market is the largest customer in the world and opportunities to grow bottom line revenue abound for companies that know how to navigate the government maze. This is your opportunity to break into this lucrative marketplace or increase your current U.S. Federal business.

The Federal Marketing Forum consists of organizations that are leaders in building successful marketing and sales strategies for the federal market. Our Forum professionals are experts in all components necessary for success, including market research, channel partner strategies, federal acquisition requirements, contract vehicles, marketing, branding, public relations and lead generation.

Whether your company offers networking, software, hardware, Web applications, or any other technology solution, you should attend the Federal Marketing Forum’s seminar: Your Guide to Winning Federal Business.

April 17, 2008
AeA Headquarters
Santa Clara, CA

Who Should Attend:

CEO, CMO, President, VP and Director marketing, sales and business development

You will learn:

  • The size, scope and revenue opportunities of the U.S. Federal market
  • How the U.S. Federal government buys technology products and services
  • How to sell to the U.S. Federal market by building successful channel partner strategies
  • How to customize your messages and sales language to resonate with U.S. Federal audiences
  • How to build brand awareness and effective lead generation
  • How to utilize government contract vehicles
  • How to use the most effective channels to reach your audiences

If your company wants to sell or to increase sales to the U.S. Federal government, this is rare opportunity to meet and learn from industry experts.



Your Guide to Winning
Federal Business.

April 17, 2008

AeA Headquarters
Santa Clara, CA

Session I - 8:30 - 12:00
Designed for companies
who want to enter the
U.S. Federal marketplace

Session II - 1:00 - 4:00
Designed for companies
already selling to federal agencies and want to
increase market share

Moderated by:

Goldy Kamali
Executive Director
Government and Commercial Markets GroupAeA

Meet, hear, talk and network with leading experts in federal marketing.

Anne Armstrong
1105 Government Information Group

Kevin Plexico
Senior Vice President

Harold Youra
Alliance Solutions

Larry Rosenfeld
Chief Executive Officer
Sage Communications

And hear directly from a leader who built a federal sales and marketing organization for a large software vendor

Paul Garver
Vice President
Quest Software

AEA Sage Communications INPUT 1105 Media

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