Federal Marketing Forum
Guide Through The Purchasing Maze
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About The Federal Marketing Forum

It takes more than just opening an office inside the Beltway and hiring a salesperson to penetrate the $65 billion U.S Federal market, otherwise known as "Fortune One".

The Federal Marketing Forum was created to educate technology companies on the vast opportunities to sell products and services to the world’s largest and most complex enterprise customer — the U.S. Federal government. Comprised of seasoned professionals, our members are experts at reaching government buyers and developing successful sales and channel strategies.

Our customize educational events cover the immense size and scope of the U.S. Federal marketplace, the complex federal acquisition process, winning contracts and task orders, long term buying cycle, and reaching the multi-tiered decision-makers with the right messages at the right time.

While providing a roadmap to help tech companies navigate the Federal maze and win government business, our educational events will provide hands–on strategies for building channels, reaching systems integrators and VARs, reaching the buyers and influencers, branding and positioning companies, marketing, sales, business development, lead generation, and more.


Your Guide to Winning
Federal Business.

April 17, 2008

AeA Headquarters
Santa Clara, CA

Session I - 8:30 - 12:00
Designed for companies
who want to enter the
U.S. Federal marketplace

Session II - 1:00 - 4:00
Designed for companies
already selling to federal agencies and want to
increase market share

Moderated by:

Goldy Kamali
Executive Director
Government and Commercial Markets GroupAeA

Meet, hear, talk and network with leading experts in federal marketing.

Anne Armstrong
1105 Government Information Group

Kevin Plexico
Senior Vice President

Harold Youra
Alliance Solutions

Larry Rosenfeld
Chief Executive Officer
Sage Communications

And hear directly from a leader who built a federal sales and marketing organization for a large software vendor

Paul Garver
Vice President
Quest Software

AEA Sage Communications INPUT 1105 Media

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